Insights into 8 hot food trends of the year 2019 Say goodbye to chemicals - turn to nature - Eat food as medicine.

Insights into 8 hot food trends of the year 2019 Say goodbye to chemicals - turn to nature - Eat food as medicine.

Before reaching the Food Ingredients Asia 2018 or the biggest technology and innovation exhibition of food and beverage ingredients in Asia on 13-15 September 2017 at the BITEC Exhibition and Convention Center, Bangna. Rungpetch Chitananuwat, Project Group Director - ASEAN Region UBM Asia (Thailand) Co., Ltd. revealed food trends 2019 to benefit entrepreneurs and Each guide the development of the product. The following food and drinks
1. GOODBYE CHEMICALS, HELLO NATURAL: Modern consumers want fresh products. Derived from unprocessed nature The survey found that over 89% of consumers want to buy healthy food and beverages, 84% prefer local food to buy, 84% need food without chemicals, 82% like the Clean label label. And 82% because nowadays consumers are no longer afraid to pay for good quality products, especially among middle-income groups, who consider buying products from quality rather than price. And will decide to buy food with sustainable production processes In the future, new food and beverage products will be released. Will focus on the use of natural plant ingredients such as plant protein, food coloring from vegetables and fruits That gives both colors Value of food that helps to take care of health such as turmeric, coconuts, vegetables, purple fruits, seaweed, mushrooms and various herbs is also a trend to watch as well.
2. Localization: Local products will become an important part of the food industry. Because another implies being a local, communicating about stories, freshness, quality, cleanliness and small business. By definition of the term "localization", including freshness from nature Sent directly from the manufacturer to the consumer Household capacity Produced in small quantities Not far from the area And have interesting stories And creative, such as Indian butter, chocolate mexican, Tahiti black sesame, but at the same time we can see the big players turn to appease consumers by producing products that offer more local specialties that may Produced and sold in limited time and quantities To present special and premium
3. Transparency: Transparency and sincerity with consumers will become important in the future. That manufacturers need to communicate Because consumers want information about every aspect of the product Whether it is a straightforward ingredient and an important compound, the source of the production, the cultivation process Clear price Health guarantee To the impact on the environment and the world And most importantly, standardized and clean processes will become a factor that all countries around the world value. Which new food and beverage products that are released to the market offer health benefits without additives Non-genetically modified (GMO) and standardized production processes The new products in this group are released to the market continuously every year. The Latin American countries increased by more than 30%, Australia more than 29%, North America 17%, Africa more than 21%, Western Europe 19%, Eastern Europe and Asia more than 10%. That does not add additives that add up to 11% in 2016
4. Blurred lines between food and drugs: The lines that fade between drugs, food and supplements Hippocrates once said, "Let food be your medicines." Or eat as a medicine. Do not eat medicine as food. Currently, this statement is not a metaphor for health care from foods that are beneficial to the body only. Because of the modern world There are innovative food and beverages that Both provide nutritional value and also contain ingredients that nourish, protect and treat certain diseases as well. Whether in groups "Nutraceutical" is caused by the combination of the word Nutrition (nutrition that emphasizes food) and the word Pharmaceutical (medicine) together with a group of health supplements. And enhance the beauty that has been popular continuously Until now, the food supplement market in Thailand is worth more than 60,000 million baht. In the future, the social structure will change to a complete society of the elderly. The world will increase the need for healthy food. Causing this food market to grow 6-7% per year and is expected to be worth 1 trillion dollars in 2017. China, Brazil and America are the highest consumption countries respectively
5. Sweeter Balance: Even sugar is prohibited for good health. But most consumers still want a familiar taste Balance of sweetness and health Therefore is also an important issue that the food industry cares about Until there are many natural sweeteners Whether it is stevia, stewed, or other The main purpose is to help reduce the variability of sugar levels in the body. And more energy balance In the future, we will see sweeteners instead of natural sugars. Or may have other ingredients mixed in to achieve the sweetness that maintains the sugar level in the body regularly
6. Seed of Change: As consumers are interested in various seeds such as chia seeds and quinoa Becomes a passage to other seeds, bringing many different natural touch flavors Provides benefits to the body and is high in protein Until causing companies to research, develop and look for other seeds into the market, bringing in various forms such as extracting oil into powder as well as processing to replace traditional foods such as cereal flour from children Spaghetti from beans Pasta from Quinua etc.
7. Perfect Health: Many years ago, consumers often choose low-fat, low-sugar and strict milk to refrain from eating certain types of foods like flour, protein, fat, but at present, consumers are turning to food and beverages that value Nutrition and full energy instead of low fat foods Or abstain from traditional food But still paying attention to foods that are healthy and flexible, such as low FODMAPs, in order to avoid the formation of various acids and gases, and consumers also need food designed to help take care of each consumer's health. Like food for diabetics Food for people with bone problems, joints, etc.